WHALING CITY AUTO GROUP - PUTTING YOU FIRST
At Whaling City, we have been putting our customers first since 1957. It all started with Mr Strocholitz and his ads of "Come in, I would like to meet you". "There was nowhere that Strochlitz would not go, no one with whom he would not speak," the newspaper said.
Why Buy From Whaling City Mazda
Whaling City Auto Group LLC has proudly served Southeastern Connecticut and Southern Rhode Island for generations, including Westerly, Stonington, Ledyard, Groton, New London, Waterford, Lyme, Old Saybrook, Essex, Westbrook, Colchester, Montville, Norwich, East Haddam, Griswold, and the surrounding communities.
For Filippo, the automotive business has always been more than a career—it has been a part of his life from the very beginning. Growing up, his father served as General Manager of Toyota, Jaguar, SAAB, Honda, Volkswagen, and Nissan dealerships, which meant Filippo spent much of his childhood around the dealership environment. It didn't take long for him to realize that he wanted to follow in his father's footsteps.
Fresh out of high school, Filippo began building his own career in the automotive industry. He started in sales, gained experience in service, moved into management, and eventually became General Manager of dealerships representing Chevrolet, Ford, Mazda, Hyundai, Volkswagen, and Nissan.
After more than 10 years as a General Manager, Filippo met Chuck and Romana Primus, the previous owners of Whaling City Motors. He spent two years serving as their General Manager before being given the incredible opportunity to purchase Whaling City Motors and carry on the legacy they had built.
Years later, that legacy continues—and Whaling City continues to grow.
Under Filippo's leadership, Whaling City Auto Group has continued to evolve, improve, and invest in the customer experience while remaining true to the heritage that has made Whaling City a trusted name in the community. What began as an opportunity to carry on the Whaling City tradition has become a long-term commitment to making the dealership better year after year.
Today, Filippo remains committed to making Whaling City a place where customers enjoy doing business and receive an exceptional level of automotive service. Whether you're purchasing your first vehicle from us, returning for another, or trusting our team to maintain the vehicle you already own, our goal is to build relationships that last well beyond the sale.
That commitment is shared throughout our Sales, Service, Parts, and Reconditioning teams. Together, we continue to build on the Whaling City dream while looking for new ways to improve the experience for every customer who walks through our doors.
Whaling City has grown over the years, but our focus remains the same: take care of our customers, build lasting relationships, and provide an automotive experience our community can trust.
When you love what you do, it shows—and we invite you to come experience the Whaling City Difference for yourself.
Have we met yet?
Here are just some of the benefits enjoyed by customers who buy or lease a New or Certified Pre-Owned vehicle from us:
- Shop From Home Program
- Local Home Delivery available on all New Mazda Purchases
- Lifetime Powertrain Warranty for all New Vehicles
- Free Vehicle Sanitation
- Complimentary Loaner Vehicles with Warranty Service
- Customer Lounge with TV and Wi-Fi Access
- Customer Business Center
- Complimentary Coffee Bar
Frequently Asked Questions About Whaling City Mazda
What is the primary philosophy at Whaling City Mazda?
Our business is built on a simple foundation: prioritize clear communication and upfront pricing over high-pressure sales numbers. We want every person who walks into our showroom to feel treated like a neighbor rather than a transaction line item.
How do you source your pre-owned inventory?
We carefully select our vehicles from local trade-ins, off-lease acquisitions, and trusted regional sources. We focus on finding pre-owned cars, trucks, and SUVs with verified histories and solid maintenance backgrounds so our lot stays stocked with dependable transportation.
Do you support customers after the sale is complete?
Yes, we operate a fully equipped, certified service department on-site. Our factory-authorized technicians manage everything from regular oil changes to advanced component repairs to ensure your investment delivers durable performance.
Can I sell my vehicle to your dealership directly?
We buy cars from local owners every day. You can use our online tool to value your trade or get a direct buy offer, with zero obligation to purchase a replacement vehicle from our inventory.
Where can I see what your customers say about you?
We take pride in our local reputation across southeastern Connecticut. Our team is happy to point you to independent review platforms where you can read real feedback from drivers throughout Groton, Norwich, and Waterford.
A Local Automotive Resource
At Whaling City Mazda, we understand that finding a vehicle represents an investment in your daily mobility, career opportunities, and family safety.
We have designed our entire operation around clarity, low-stress interactions, and long-term customer service support.
Visit us on Broad Street in New London to learn more about our approach and browse our quality pre-owned vehicles.
Building Relationships Across Southeastern Connecticut
For years, Whaling City Mazda has served as a reliable destination for high-quality used cars and outstanding automotive service. We live and work right here in the New London area, which gives us an intimate understanding of what regional drivers expect from their vehicles. From robust traction systems prepared for changing New England winters to efficient compact configurations for shoreline commuting, we align our inventory with the actual needs of our local community.
We believe that an exceptional car-buying experience shouldn't require complex negotiations or hidden fees. Our staff leads with honest pricing and upfront history reports, ensuring you have the data needed to make a sound decision for your household budget. If you are exploring financing avenues, our team handles all lender processing smoothly, and you can get a head start by completing our secure online credit application before visiting our lot.
- A community-focused business model centered on customer retention.
- Rigorous mechanical standards enforced across our entire pre-owned selection.
- Full-service support encompassing sales, custom loans, and certified repair.
Your Long-Term Automotive Partner
Our commitment to your satisfaction extends far past the initial handshake on our sales floor. We want to help you protect the health of your vehicle throughout its lifespan, which is why we offer specialized care programs and maintenance tracking. Whether you are coming from Groton, Norwich, or Waterford, you can count on Whaling City Mazda to provide reliable guidance, quality used vehicles, and expert vehicle repair whenever you need it.
We invite you to view our current options online, look over our customer-focused policies, and visit our Broad Street location to discover a better way to manage your automotive needs.